Justin Timberlake
All Star Song Lab

Content, Experiences, Strategy

Justin Timberlake first began his partnership with Stax Music Academy in Memphis in 2019, hosting a 2-day musical workshop at their facilities, as part of Levi’s Music Project Initiative. Inspired by the student’s drive and talent, Justin worked with Imprint Projects to create a program to kick off his philanthropic mission to empower the next generation of musicians.

We developed the “All Star Song Song Lab”, an eight-week program that groups students of the Stax Music Academy in Memphis, TX into songwriters and producers into duos. The program resulted in four tracks, each fully created and produced by the students with mentorship from Justin Timberlake and Grammy Award-Winning Producer Danja. Throughout the program, guests lecturers from Universal Music Group and Venice Distribution dropped by and imparted music business knowledge, complimenting the student’s performance education. This inaugural program was launched in March 2021 via Zoom and will continue in 2022.

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“The fact we were able to do this, to work together on Zoom or on your laptops… just how far tech has come for us to be able to make this music is mind-blowing,”
- Justin Timberlake