Levi's
Music Project x Justin Timberlake

Brand Platforms, Experiences

The Levi’s Music Project is a long-term platform developed by Imprint Projects, including a series of community-based partnerships with popular musicians. In 2019, Levi’s and Justin Timberlake joined forces to create a facility for aspiring youth musicians at the Stax Music Academy in Memphis, TN. Over two days, Justin led songwriting workshops alongside his collaborators Timbaland and Rob Knox. In addition to musical equipment and technology, a $100k fund was established to ensure the educational program’s success for years to come.  The inauguration at Stax included student performances, a cookout, and a talk by Stax icon David Porter.  

 

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I want to pass on to them our experience, our knowledge, our perspective. Music is an art form that connects us. It’s about community and family, that outreach of love and support we can all give each other. That’s the power of music.
- Justin Timberlake

By the Numbers

30

Student Participants

5

Artist Collaborators

200

Community Attendees

273+

Production Equipment Donated

$138K

of Music Equipment Donated