Imprint Projects partnered with Rally to help artists succeed on their platform by building purpose-driven, token-based communities. We developed a playbook for creators to seed and scale their own communities and worked with influential visual artist Shantell Martin to conceptualize and launch a community around her $WHO social token.
Despite the crypto market crash, we established a scalable model for community building at Rally that will be used to onboard future creators and laid the groundwork for a thriving $WHO community.
