Design, Experiences, Product Launches
To showcase Stranahan’s variants and heritage, Imprint Projects hosted an outdoor tasting experience in Austin. More than 300 attendees interacted with artistic representations of each drink via ingredient tables, ice blocks and tasting stations. Educational installations surrounded the venue, narrating Stranahan’s brand story, and the evolution of American single malt whiskeys. Attendees also enjoyed live barrel coopering demonstrations, leather customization workshops, and conversations with Stranahan’s very own distillery reps. The sold-out event concluded with a live performance by the local artist, David Ramirez.
Press Impressions
Impressions
Social Interactions
Media Attendees
Total Attendees
“Honestly, I had never heard of Stranahan’s, but it’s definitely my next liquor purchase.”