In March 2019, the first-ever dosist flagship spaces opened in Los Angeles. Imprint Projects organized a series of events and promotions on Abbot Kinney Boulevard and West 3rd street to introduce the leading cannabis wellness brand to its new neighbors and community.
Launch events at both locations – attended by local celebrities, wellness influencers and business owners – were produced in partnership with nearby stores and companies, an authentic way to show up in these locations for the first time. Centered around cannabis and wellness education, each event featured hands-on product displays and a sustainably designed vertical garden photo moment. A printed “Health and Happiness Guide” distributed at dosist and partner locations featured recommendations of top wellness and lifestyle location in each neighborhood. The launches of these spaces were covered by the New York Times, Forbes and many more.
