To support the launch of Vans most innovative shoe, the EVDNT Ultimate Waffle, we created a global launch activation toolkit with custom visuals that complemented the product’s innovation. With the goal of having a consistent promotional strategy and content to share globally, we collaborated with creative technologists to translate the sneaker’s features into visuals.
In a year of uncertainty due to Covid-19, we build a flexible launch event activation kit including a sonic visualizer that generated audio-reactive visuals in real time so local regions could activate with live performances or virtual concerts. Together with collaborator Lasse Korsgaard we commissioned creative coders; Vera Van De Seyp, Sean Zelmmer, and Patrick Hübner to create distinct visuals enabling each launch moment to be a one-of-a-kind experience.
Access the visualizer below: