The Bill and Melinda Gates Foundation
The Optimist Newsstand

Brand Platforms, Content, Design, Experiences, Social/Digital, Strategy

The Optimist is a content platform that convenes artists, illustrators, animators, writers, editors, and more across the globe, offering stories, news, and research to drive salience for global health issues and political will for global health funding.

Projects have included promotional media to 360 activations such as The Optimist Newsstand, a real world  experience promoting positive global health headlines never before thought possible. The Optimist Newsstand has been brought to life during global health summits from Lyon, France to Abu Dhabi, UAE, and our Optimist Newspaper published in English, French, and Arabic.

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Funding and political will is needed for life-saving access to vaccines, and nutrition in vulnerable communities across the world.