It was the beginning of 2020, and Sonos was poised to announce their latest product, Sonos Arc, at a multi-day media event produced by Imprint Projects. But due to the global pandemic, we had to quickly translate the in-person event into a virtual experience. At the center was a flexible website. Visitors could advance through the presentations and demos by hosts like Sonos CEO Patrick Spence, and award-winning producer Giles Martin. We created 3D product animations and interactive audio demonstrations that brought the technology to life. We also created podcasts and media kits and other on-demand content that allowed press to absorb information on their own time.