The Platform
The strategy was built on a simple idea: as the largest mobile gaming platform and a brand famous for continuous innovation, Google Play can connect the entire world of mobile gaming and inspire a diverse future of innovative entertainment.
To live up to this potential, we needed to help Google Play enter the online conversation and bring genuine value to mobile gamers.
Imprint Projects created First Person, a Google Play original content series that celebrates the creativity behind mobile gaming, and a series
of documentary films following Google Play’s Change the Game Design Challenge. The programs have delivered big audience growth and encouraged a new generation to enter the gaming industry.
By the Numbers
+10%
Audience Growth
+2.3%
Engagement
45M+
Media impressions for First Person series
“As someone who wants to get into designing and developing apps and games this was amazing.”