In 2020, we set out to evolve Sonos’ Instagram strategy and develop new content franchises. Over two-years we created a series of product storytelling concepts, featuring real Sonos fans, to spark conversations and build connections with a younger, more diverse audience.
“Sonos in the House” series featured Sonos’ fans using the product, in their own homes. We worked with creative professionals, musicians and artists to document how they listen at home.
“Where does Move take you?” series made product lifestyle stories come alive through all ways we listen and features user-generated content.
“Home Life Still Life” series created artful product photography through artist commissions with artists, Zen Sekizawa, Jennilee Marigomen and Tom Brannigan.
“Meet the Crew” series highlight crews of Roller Wave dancers in NYC, Color the Water, BIPOC surfers in LA and Cyclists in Mexico.