To promote the new season of Snowfall on FX, Imprint Projects designed and built a mobile boombox for spontaneous parties across LA. The vehicle was inspired by a leading character’s hi-fi store and the history of 1980s LA hiphop the show reflects. Local icon from that era DJ Battlecat played hits from that period as the boombox travelled to cultural landmarks represented in the show. At each stop there were 1980s themed giveaways including airbrushed tees, fanny packs, phone dock speakers, bucket hats, sticker packs, and buttons. The location of the boombox was promoted in partnership with LA hip hop station, KDAY 93.5.