Levi's
Skateboarding

Brand Platforms, Content, Design, Experiences, Product Launches, Social/Digital, Strategy

CHALLENGE:
How can Levi’s enter the world of skateboarding as a credible participant?

SOLUTION:
Imprint Projects continues Levi’s tradition of community engagement with a promise to support skateboarding. This means building skateparks in the communities that need them most, working with the communities themselves.

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The Platform

Imprint Projects established an ongoing platform for Levi’s Skateboarding to support and credibly engage the skateboarding community: by building skateparks in the communities that need them most around the world. We build with the communities, not just alongside them.

Meaningful stories emerge through these local park-builds, driving all digital content creation, and placing the local community as the stars of each campaign. Real builds are our sets and our skate team are our brand ambassadors, inspiring local skateboarders and beyond.

Achievements are celebrated with screenings of our documentaries about each local build, and blowout events in prominent skateboarding markets like Berlin, Copenhagen, New York, and Los Angeles, from bars to museums, to film festivals.