M&T Bank
Scene Spotlight: Baltimore

Content, Design, Experiences, Social/Digital, Strategy

In 2020, M&T extended the Spotlight Shop, from an in-person activation to a digital-first initiative–continuing its commitment to the enterprising communities they serve. We partnered with Baltimore’s homegrown musical talent for live-streamed event content, celebrating local independent culture. This brought people together: from M&T employees to music fans, through virtual performances every Friday over four weeks. Poster art was created by Baltimore-based artist, George Wylesol.

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By the Numbers

51.4K

Video Views

236.6%

Increased Likes

159.4%

Increased Shares

"Beautiful voice, I needed to hear something positive today. Thank you.
- MovaKween Viewer
"YEAH!!!!! Best Telework lunch ever!
- Charm City Junction Viewer
“I really feel my audience enjoyed watching me perform with a live band, especially since I haven’t been able to fully perform due to Covid-19. I’ve had many people reposting and sharing how much they enjoyed the performance and I’ve gained a decent number of followers.”
- MovaKween
“Y'all were great. It was a good way to connect to fans right now. Some people said it made them feel better and that’s always nice to hear so thank you.”
- Dan Deacon