LEGO
Rebuild The World

Experiences, Strategy

Imprint Projects helped LEGO® bring to life the global “Rebuild the World” campaign. To make this message relevant and meaningful for children and their families, we organized artist collaborations, city-specific installations, and community events that addressed local, civic issues. In Oakland, we partnered with artist Masako Miki and community leaders to help kids design a playful, resilient city. Artist Margarita Cabrera led the youth in Houston to reimagine their connection to nature and create playful green spaces. Over 1,500 young people came out to reimagine their hometowns and design imaginative new buildings for the future.

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By the Numbers

600

Hours of LEGO® Building

1,500

Community Attendees

100%

Positive Sentiment on all Engagement

1,000

Ideas Contributed to Civic Initiative

"I'm happy to be involved in today’s gathering because the mission of LEGO’s day of creative play is completely aligned with how we are approaching civic resilience in Oakland, by encouraging youth to get involved."
- Alexandria McBride (Chief Resilience Officer of Oakland)