Imprint Projects developed the “Real Support for Real Life” campaign to connect with millennial women and acknowledge challenges they face in daily life. Olly came to us with not only the brief to build a new campaign, but to also rethink the way the brand shows up in the world and connects their product communications to their mission.
The campaign highlights real world stressors and scenarios that are hyper relatable to millennial women and centers three products: Sleep, Lovin’ Libido, and Stress to signal that its ok to need a little help and Olly is here to provide the support women deserve.
The 360 campaign consists of 30-second and 15-second spots, social campaign, out-of home assets and a full visual identity.
