Brand Platforms, Content, Design, Experiences, Strategy
Smashbox Cosmetics approached Imprint Projects with an opportunity to reposition the brand and connect with Gen Z. We developed and launched Smashbox Open Studios, an artist residency program with a mission to challenge beauty ideals.
The brand platform invites emerging visual artists to participate in a month-long residency, and includes a grant to develop an original artwork, access to Smashbox studio space, tools, and resources, and mentorship from the brand’s in-house team of veteran make-up artists, photographers, and creatives.
Artists debuted their work in March 2022 in a group show at the storied Smashbox Studios in Culver City, which brought together press, industry experts, and creative communities from across LA. We developed a suite of digital content for artist and brand channels, and a toolkit for ongoing residencies into the future.