Brand Platforms, Content, Design, Experiences, Strategy
Next Wac is a event series and content platform that brings musicians and fans together for educational programming and performances: offering resources for creativity and connectivity. During SXSW out-of-towners dominate the Austin scene, sidelining the local musical community. Imprint Projects helped Soundcloud deliver on their commitment to bring artists and their communities together by supporting the local scene. Our expert panels covered the artist-fan relationship in today’s digital landscape, and cutting through the noise to get noticed. We hosted a hands-on workshop for recording vocals in any environment with the local non-profit Dub Academy. And the venue environment was designed by local visual artists Ian Orth, Pooneh Ghana, and Kate Dehler, known for their fliers, posters, and album art.