Brand Platforms, Content, Design, Experiences, Social/Digital, Strategy
CHALLENGE
Levi’s have long been at the center of music culture. With global cuts to music education globally, how can Levi’s give back to music?
SOLUTION
Since 2015, Imprint has connected Levi’s with leading musicians and their hometown communities to provide masterclasses and resources for youth music programs.
This means meaningful campaigns that not only serve a community, but are celebrated well beyond. Each project generates content promoted by artists to their fans on social, and mass press that expresses a powerful and genuine partnership. The program is replicable globally via toolkits we create for regional teams to activate locally.
Imprint Projects has executed Levi’s Music Projects with Justin Timberlake, Alicia Keyes, Snoop, SZA, Vince Staples, and paved the way for projects in the UK with Skepta, in Spain with Rosalia, and many more.
Imprint Projects created the Levi’s Music Project: an ongoing platform to support music education in partnership with leading musicians across the world.
Global Music Projects
Countries
Avg. Social Impressions Per Project
Avg. Views Per Campaign Film
Showcase on Ellen
This wasn’t me just showing up – I got to pass something real on and motivate my collaborators to help. This was important to me and will continue to be into the future.
Viral Challenges w/ Khalid
Views on TikTok