Content, Design, Product Launches, Social/Digital, Strategy
Imprint Project created new branding and a global campaign to launch the groundbreaking Levi’s® Trucker Jacket with Jacquard™ by Google. The jacket seamlessly connects a Jacquard™ Tag that pairs with headphones to perform actions on an interactive left cuff, connecting wearers to a range of applications screenlessly.
"This isn't the first time Levi's and Google have worked together—the duo created its first denim jacket together in 2017. What's different now is that the technology is significantly slimmer and smaller, making it almost impossible to tell that the jacket is 'smart.'"
“For the second iteration of its wearable tech jacket, Levi’s produced two styles you’ll actually want to wear this fall.”