We redesigned the Nike House of Hoops Fordham in the Bronx into a celebration of the neighborhood where locals can feel at home. We installed a custom pop-a-shot basketball hoop, a ps4 with NBA 2K, and even invited Key the Barber to come give free haircuts from the store.
In addition to creating custom designed fixtures and furniture, we also worked with local photographer Ilitch Peters to captured authentic imagery of the neighborhood which we used throughout the store.
