In the early pandemic, Levi’s asked us to create a YouTube series geared for a gen Z audience, utilizing the material within the Levi’s Archive. We produced the documentary series fully remotely – with interviews on zoom, journeys shot on cell phone, custom animation, and Levi’s wealth of archival film, video, photography, and artifacts.
Episodes explored Levi’s place in feminist activism, the role of Black cowboys in Westernwear, The Grateful Dead’s Bob Weir’s iconic cutoff jean shorts, people who go into abandoned mines in search of relics, and much more. We built a visual identity for the series and social campaign for each episode, distributed for global release.