In 2018, Levi’s launched Project F.L.X. (future-led execution) – a new laser technology that creates photo-real denim finishes, eliminating the need for thousands of chemical formulations from their supply chain. To showcase this futuristic green technology, Imprint Projects built the F.L.X. Customization Studio, an invitation-only space for influential fans of the brand to customize a pair of jeans and see the lasers in action. Attendees included model Lily Aldridge, celebrity stylist Karla Welch, football player Victor Cruz and many more.
