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Levi's
F.L.X. Design Studio

Brand Platforms, Design, Experiences

In 2018, Levi’s launched Project F.L.X. (future-led execution) – a new laser technology that creates photo-real denim finishes, eliminating the need for thousands of chemical formulations from their supply chain. To showcase this futuristic green technology, Imprint Projects built the F.L.X. Customization Studio, an invitation-only space for influential fans of the brand to customize a pair of jeans and see the lasers in action. Attendees included model Lily Aldridge, celebrity stylist Karla Welch, football player Victor Cruz and many more.

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Award Winning
AdAge: Best Small Agency, Experiential Agency, & Company Culture. The Drum: Experience Agency & Brand Activation of the Year. And more from D&AD, Digiday, and Campaign US