MUJI
Cleans NY

To help bring greater brand awareness to Muji, Imprint Projects created a portable Clean Kiosk and popped up at Flatiron Plaza in New York City. Displaying Muji’s Cleaning System and Organic Cotton Blend Towels, a 6-person Muji Clean Team helped New Yorkers ‘clean up.’ Fun, engaging product demos showed how to best use Muji cleaning products while the Clean Team educated New Yorkers about the brand. Promotional coupons distributed at the activation drove traffic to stores.