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Eventbrite
Born This Way Foundation Re.Mixer Festival

Brand Platforms, Content, Design, Experiences, Strategy

Eventbrite announced a major, multi-year commitment to help relieve the epidemic of social isolation amongst young people through research, policy work, partnerships with nonprofits, and programs to support social connection.

To kickstart this work they teamed up with Lady Gaga’s Born This Way Foundation, a nonprofit committed to supporting the wellness of young people, and engaged Imprint Projects to launch a series of live events alongside Lady Gaga’s Chromatica Ball Tour that destigmatize mental health challenges and foster connection amongst young people.

Together we created Re.Mixer, a new daytime festival that reconnects young people to themselves and one another through collective joy and release. We engaged local nonprofits and Eventbrite creators to curate a series of workshops, talks, and mental health resources that promote collective wellness.

We captured content from the event and interviewed event creators, attendees, and Born This Way Foundation to create a hero video spot centering Eventbrite’s purpose-driven work.

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