To generate brand awareness and affinity, we produced Stitch Fix’s first in-person consumer event at the Birdies flagship store. With searches for “summer travel outfits” at an all-time high on Stitch Fix, we partnered with a local artist, Briana Kranz to create interactive installations of eight worldwide travel destinations, paired with custom looks and shoes. The activation gave attendees the the rare opportunity to see and touch clothing from Stitch Fix IRL and get personal styling tips.
This one-day event garnered strong attendance and positive sentiment – particularly among Birdies fans – showing that Stitch Fix can leverage retail spaces and partners to reach new audiences.
