We collaborated with Google.org to develop an awareness campaign for the 2021 Bay Area Impact Challenge, an open invitation to local nonprofits to submit their ideas for positive social change in the Bay Area. 35 selected organizations shared a pool of $10M in funding and support from Google to make their ideas reality.
To promote the finalists and their work, and drive engagement for the public to vote for the people’s choice award, we created and executed a digital campaign, complete with social, print, and OOH assets.
