Content, Design, Experiences, Product Launches, Social/Digital, Strategy
To launch this documentary film starring Stacey Abrams, focused on the history of voter suppression, we set out to create a movement, driving momentum around the film and the fight for voting rights. Our national campaign featured artist-commissioned artwork on posters, digital, and OOH. We also sent 5 tour buses to 55 locations in 18 states for voter registration events and film screenings, garnering over 300M impressions. This program was successfully planned and executed in mere weeks, adhering to strict safety protocol in the midst of a global pandemic.
Total Campaign Impressions
Social Impressions
OOH Impressions
Bus Impressions
“I thought I knew a little about voter suppression but this movie gave me a true understanding of it and the importance of voting.”
“It’s so important to get the message across to these young ones. I marched for this here.”
“I’m gonna wear my shirt when I vote.”
“Thank y’all so much for being here. This is such an important thing you’re doing here.”