The video they launched today bursts through a dozen dull stereotypes about both biking and about marketing women’s bike products.
Custom gift packages sent to 60+ prominent women cyclists worldwide
Launched with shops and organizations in Portland, Chicago, New York, and San Francisco.
PR and social campaigns reached an audience of 850k+. Select ambassadors created unique content for features on @leviscommuter to elevate the collection's launch.
Thanks @Levis for inspiring my ride. #commuter