Virgin
The Virgin Way Workshop: Smart Disruption at Scale

Experiences

In June 2016, Imprint Projects helped curate and produce the second annual two-day Virgin Way Workshop, an internal conference in East London for top executives across the Virgin network. The program explored experimental approaches to the theme of “Smart Disruption at Scale.” Industry leaders shared insights, processes, and challenges that inspired actionable results. Creative entrepreneurs and specialists from Refinery29, Ideo, Sofar Sounds, Parley for the Oceans, Lego, Vice, and others led presentations, workshops, and demonstrations.

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If something breaks apart, if something is really disrupted...it’s a good opportunity to create something new.
- Cyrill Gutsch, Parley for the Oceans
The juxtaposition of the Lego and the ocean plastic (Parley for the Oceans) was seriously cool.
- Phoebe Pershouse, Virgin Galactic
Process and magic in equal measure.
- Rafe Offer, Sofar Sounds
Allowing your brand to mean something, to stand for something, to take that and find the audience wherever they are – that's the disruption.
- Kate Ward, Refinery29