2017 marked the 50th anniversary of the Levi’s Trucker jacket, an infinitely customizable style icon. Imprint Projects created a social strategy to celebrate and build on Levi’s anniversary party in Los Angeles. Fifty influential fans from a range of creative communities were selected to share their #liveinlevis Trucker story. Content guidelines ensured that influencer content was authentic and fitting with the Levi’s brand. A social playbook guided consistent application across Levi’s channels which saw record-high engagement levels for Trucker posts.