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Keen
The Northern Lights

Experiences

Imprint Projects brought the Northern Lights to Downtown Salt Lake City. For three consecutive nights during the Winter Outdoor Retailer Market and the Sundance Film Festival, an unforgettable 3D projection-mapping display of the Aurora Borealis animated a vacant building and empty lot with light and sound. This project for Keen built awareness around their support of The Conservation Alliance and was a surprising addition alongside the industry event.

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AdAge: Best Small Agency, Experiential Agency, & Company Culture. The Drum: Experience Agency & Brand Activation of the Year. And more from D&AD, Digiday, and Campaign US