Google Play
The Bohemian Rhapsody Experience

Content, Design, Social/Digital, Strategy

In Spring 2016, Imprint Projects launched The Bohemian Rhapsody Experience, a “first-of-its-kind” interactive music project for mobile VR. Created by content studio Enosis, in collaboration with Brian May from the band Queen, the production featured artwork by world-class pixel animators, motion capture performances, spatial 3D audio, and interactive elements triggered by gaze. Imprint Projects led initial platform strategy, supported marketing and distribution, and ultimately helped connect with fans and drive trials of Google Play Music.

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Well Done! I think you have cracked it. People are gonna feel like they saw Ben Hur by the time they get to the end.
- Brian May, Lead Guitarist of Queen