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Levi's
The Biker

Design, Experiences, Product Launches, Strategy

Imprint Projects developed a multi-part exhibition and elevated retail display to announce the Biker collection by Levi’s Vintage Clothing. As part of this tribute, Imprint Projects worked with iconic photographer Danny Lyon and culled unseen images and artifacts from his archive, and featured customized motorcycle jackets by artists from around the world. This installation opened in San Francisco before traveling to New York and Tokyo.

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