What makes our collaborations successful is working with partners with the same values
- Jonathan Cheung, Levi’s Head of Design

A guided installation gave consumers the first experiences of the Levi’s Commuter™ Trucker Jacket powered by Google Jacquard™.

Connectivity is a basic human right…
- Ivan Pouypyrev
...and eye contact is a basic human need.
- Paul Dillinger

An exhibition of bespoke and historic customized denim pieces from Levi’s Archive were displayed alongside a collage of music ephemera and photography charting 50 years of the history of Levi’s, Rolling Stone, music and style.

We have a responsibility to honor the legacy of a brand that has 150 years of history behind it.
- Rolling Stone Photographer Mark Seliger


SXSW, Google, Rolling Stone, Levi’s Archive, Gary Clark Jr., Francis and the Lights, Neon Indian, Nancy Whang, Lo Moon, The Mystery Lights, Ace Tailors, Kids in a New Groove, Carlos Hernandez, Burning Book Press, Vanessa Crook, Realm, Will Hermes, Jonathan Cheung, Mark Seliger, David Fricke, Jodi Peckman, Josh Eells, Brittany Spanos, Bose, Don Julio