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Levi's
Summer of Love

Design, Experiences, Strategy

To celebrate the 50th anniversary of the Summer of Love, Imprint Projects partnered Levi’s Vintage Clothing and The de Young Museum in San Francisco’s Golden Gate Park. Over 1,700 guests enjoyed a curated display of Levi’s clothing from the 1960s. Programming included a psychedelic ballroom with live visuals, product customization including buttons, screenprinted tote bags and chain stitching. The night culminated with a Summer of ‘67 panel discussion hosted by de Young curators, with artists and Levi’s designers.

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