To celebrate the launch of the most sustainable flip flop ever made, Imprint Projects produced a multi-city pop-up event series. The Allbirds Sugar Zeffer launch parties in Austin, Chicago, Toronto, and New York included block printing with custom-made sugarcane stamps, flip-flop customization bars, and free limited-edition ice cream by local ice cream shops. More than 900 Allbirds fans attended across the country.
