Imprint Projects produced a series of activations in support of Uniqlo SPRZ NY’s Fall / Winter 2016 global “Only in New York” collection. The seasonal campaign celebrated iconic New York City artists Andy Warhol, Jean-Michel Basquiat, and Keith Haring. In addition to art takeaways, videos, and digital content, Imprint Projects created multiple touch points for the collection: a custom photo booth installation inspired by artist self-portraits at both the New York’s flagship store and the Museum of Modern Art (MoMA), an immersive environment featuring Keith Haring’s iconic characters, and a live drawing event with contemporary artist Jason Polan.
