Levi's
Skateboarding in Puerto Peñasco

Brand Platforms, Content, Design, Experiences, Product Launches, Social/Digital, Strategy

Imprint Projects worked with Levi’s Skateboarding and the community of Puerto Peñasco to build a local skatepark in Mexico. Imprint Projects developed the program in full, from communications strategy to community relations and creative partnerships.

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The centerpiece of the season’s product photography and advertising material is a short documentary about the skateboarding scene in Mexico. Screenings were held in Puerto Peñasco, Copenhagen, Los Angeles, Brooklyn, Austin, New Brunswick, Sacramento and Kansas City to celebrate the launch of the documentary.