Brand Platforms, Content, Design, Experiences, Product Launches, Social/Digital, Strategy
To launch the 2014 Fall Collection, Levi’s Skateboarding brought together over one-hundred skaters, photographers, and filmmakers from around the world to build the world’s highest skatepark in La Paz, Bolivia. Imprint Projects oversaw all campaign creative, including product photography, online and print advertising, the brand’s web experience and a suite of documentary films chronicling the builder’s jam.