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Levi's
Skateboarding in Colombia

Brand Platforms, Content, Design, Experiences, Product Launches, Social/Digital, Strategy

To celebrate the Fall/Winter 2017 Levi’s Skateboarding collection, Imprint Projects and the Levi’s Skate Team traveled to Medellín, Colombia. In partnership with local skate shop Frontside, Imprint managed the build of a new DIY feature at the Niquia Skate Plaza to support the emerging local skate scene. Compelling photo and video content from the trip became campaign creative used to launch the 2017 Fall Collection.

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