Content, Experiences, Product Launches, Strategy
To celebrate the introduction of Quicksilver’s new collection for women, Imprint Projects selected six independent and creative young women to be Visionaries in Residence at Quiksilver’s siteLA, a communal work and exhibition space in the Silver Lake neighborhood of Los Angeles. The residency program was a year-long engagement for women working in and across creative cultural fields. Like sponsored athletes, their personal passions echo the Quiksilver spirit: progressive, creative, and confident. Although they were selected for their independent projects, they shared a communal workspace and together created public programs and hosted special events at siteLA.