The Levi’s Photo Workshop opened in the former home of Deitch Projects gallery in SoHo. For three months, this creative studio space functioned as a public resource featuring professional-grade production studios, vintage camera rental, digital design stations, exciting printing equipment, and a carefully curated retail experience.
Imprint Projects collaborated with Levi’s to conceptualize this activation and assisted in planning the program calendar. The work is apparent in much of the communications strategy, in the online experience, throughout public-facing promotional materials, and in the development of community partnerships and creative collaborations.
