Content, Design, Experiences, Strategy
For the 2013 Pitchfork Music Festival, Imprint Projects created the Rdio Outpost: an interactive resource where festival-goers could discover new music and share content from their mobile devices. Chicago-based artist Jeremy Pettis illustrated the festival schedule on a three-part wall surrounding The Speaker Bar, designed by Sit and Read. The Pitchfork + Rdio Songsnaps app came to life with printed photos, connecting live experiences to the artwork and creating a visual timeline of the festival. Over the three-day event, 10,000+ people came through the Outpost to get photos, charge phones, and pick up useful gear to get them closer to the music.
924 Songsnaps published.
Over 1,000 Songsnaps photos printed, traded, and taken home.
10,034 new Rdio users.