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Vans
Metamorphosis

Experiences, Social/Digital

Imprint Projects orchestrated an 8-hour blow-out party featuring NYC musicians and dancers at the House of Vans in Brooklyn. In collaboration with artists Hisham Akira Bharoocha, Santtu Mustonen, and installation studio Dave & Gabe, the venue was transformed into an immersive environment combining art, music and technology. Over 1,700 guests attended “Metamorphosis” and more than 6 million people were reached through a social media campaign driven by artists, performers, and partners.

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AdAge: Best Small Agency, Experiential Agency, & Company Culture. The Drum: Experience Agency & Brand Activation of the Year. And more from D&AD, Digiday, and Campaign US