Imprint Projects developed a series of in-store workshops to introduce the Silverlake community to the Shinola West Coast flagship, transforming the store into a hands-on creative space, and inviting LA locals that champion the makers movement. A Holiday Card Workshop with artist Ron Rege Jr. and Aardvark Letterpress, and a Jam Making Workshop with Chef Jessica Koslow of the beloved local restaurant SQIRL showcased the brand’s principles.