Since launching Levi’s Made & Crafted Instagram account in August 2016, Imprint Projects has built a strong community of followers and influencers. Imprint Projects handles all aspects from strategy to community management. Original content produced includes seasonal campaign imagery, influencer portraits and videos, store tours, and product photography. Influencer seeding and artist-led workshops invite genuine participation, while editorial partnerships offer diverse perspectives on the Made & Crafted story. In the first six months, followership increased by more than 1250% with a total 61,000 likes and more than 2000 user-generated posts.
