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Levi's
Made & Crafted Fall/Winter 2016

Content, Design, Product Launches, Strategy

Produced by Imprint Projects, the Levi’s Made & Crafted Fall/Winter 2016 campaign was inspired by California and it’s heritage of independence, freedom, and youth. The campaign, shot by Alex John Beck, rolled out across Levi’s social channels, in-store, print, and web. It was accompanied by curated seeding packages for brand influencers.

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