Brand Platforms, Content, Design, Experiences, Strategy
Imprint Projects worked with Levi’s and SZA to develop a summer concert series with the Camden Children’s Garden in New Jersey. This summer program brought the Camden community together to celebrate music and healthy living. From May until August of 2016 the Camden Children’s Garden hosted monthly “Music Feeds Me” workshops and performances with local talent and community members all free of charge.
To launch the program, Levi’s hosted an afternoon of music and food workshops for guests of all ages, culminating in a special performance by SZA. Documentary video and photography were released in Fall 2016 to announce the Levi’s Music Project and its commitment to supporting the next generation of artists and the #SupportMusic movement.
Music feeds everyone in a very fundamental way.
SZA, DJ King Iven, Moruf, Sonyae, Camden’s District Council Collaborative Board, Rock to the Future, Scratch DJ Academy