Levi's
Influencer Seeding Programs

Design, Social/Digital, Strategy

From strategy to execution, Imprint Projects helps build brand community by managing influencer programs for Levi’s specialty collections: Commuter, Made & Crafted, and Skateboarding. Social engagement is reinforced with unique gift packages containing exclusive product and special artist collaborations. Over 3 years, skateboarding and cycling seeding has been especially successful in growing a passionate base of advocates via word-of-mouth and social media.

 

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Pretty stoked about this @leviscommuter gear. Going to look & feel good while riding!
- @fltodd
Levi's Made & Crafted has partnered with artists like Craig Hill, Doug Johnston, and Sheldon Ceramics to create custom gifts.
Stoked on the new @levisskateboarding care package which includes a Canadian tuxedo AND Bondo! ?
- @elasticback