In just four weeks, Imprint Projects led strategy and environmental design to elevate and improve the IMAX VR Centre. A refined creative direction transformed the space with updated messaging and signage, a new lighting system, and motion graphics. A partnership program focused on community outreach and new, multi-player experience releases led to a 22% box office increase in November 2017. These successful strategies were then implemented in three IMAX Centres around the world: E-Walk – NYC, Toronto Scotiabank, and Bangkok.
